{"product_id":"elements-of-brand-design-book-taschen","title":"Brand Design Book: Logos, Typography \u0026 110 Case Studies","description":"\u003cp\u003eForm, color, and typography, alongside values and vision, can make or break a brand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Elements of Brand Design\u003c\/strong\u003e is TASCHEN's deep look at how that works in practice. It explores the design elements of \u003cstrong\u003erenowned corporations in 110 case studies\u003c\/strong\u003e, showing how \u003cstrong\u003eclever branding\u003c\/strong\u003e turns companies into things people want for their own sake. The examples include brands like \u003cstrong\u003eNike\u003c\/strong\u003e, \u003cstrong\u003eBurger King\u003c\/strong\u003e, and \u003cstrong\u003eUniqlo\u003c\/strong\u003e, names that have become desirable in their own right largely because of how they look, sound, and behave.\u003c\/p\u003e\n\u003cp\u003eThe book is framed by an interview with \u003cstrong\u003ePaula Scher and Michael Bierut of Pentagram\u003c\/strong\u003e, two of the most influential designers working in identity today. Their perspective sets the tone: branding is not decoration added at the end, it is a system of decisions about form, color, type, and voice that has to hold up everywhere a brand shows up.\u003c\/p\u003e\n\u003cp\u003eWhat makes a book like this useful is the breadth. One hundred and ten case studies means you can see patterns: how a mark scales from an app icon to a storefront, how a palette becomes ownable, how a typeface carries personality, and how a system flexes without falling apart. It is the kind of reference you open for one answer and close an hour later with ten new ideas.\u003c\/p\u003e\n\u003cp\u003eIt also works as a reality check. The brands in these pages were built by teams solving real constraints, and seeing their systems laid out side by side is one of the fastest ways to sharpen your own eye.\u003c\/p\u003e\n\u003cp\u003eIn \u003ca href=\"https:\/\/vandal.la\/collections\/signals\"\u003e\u003cstrong\u003eSignals\u003c\/strong\u003e\u003c\/a\u003e, this is a studio book. Keep it near the desk, open it before a brand kickoff, and leave it out for clients.\u003c\/p\u003e\n\u003ch2\u003eWhy brand design still matters\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBrand design\u003c\/strong\u003e still matters because people experience companies through form, color, and typography long before they read a word of strategy. The strongest identities, like those of Nike, Burger King, and Uniqlo, show that a well-built visual system can make a brand desirable on its own terms. Understanding those systems is core craft for anyone who designs for a living.\u003c\/p\u003e\n\u003ch2\u003eWho this book is for\u003c\/h2\u003e\n\u003cp\u003eFor brand designers, graphic designers, art directors, creative directors, marketers, and design students. For the RIOT and vandal_ crowd who build identities, campaigns, and content for clients, and for anyone who wants to understand why some brands feel inevitable and others never stick.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e The Elements of Brand Design\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Brand identity and design systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e TASCHEN\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguages:\u003c\/strong\u003e German, French, English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInside:\u003c\/strong\u003e 110 case studies of renowned corporations, framed by an interview with Pentagram's Paula Scher and Michael Bierut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrands featured include:\u003c\/strong\u003e Nike, Burger King, Uniqlo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Graphic design, print book\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is The Elements of Brand Design about?\u003c\/strong\u003e\u003cbr\u003eIt explores the design elements behind renowned corporations, from form and color to typography, values, and vision, across 110 case studies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho is interviewed in the book?\u003c\/strong\u003e\u003cbr\u003eThe book is framed by an interview with Pentagram's Paula Scher and Michael Bierut.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat languages is it in?\u003c\/strong\u003e\u003cbr\u003eThis edition is in German, French, and English.\u003c\/p\u003e","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":69745027383330,"sku":"9783836599788","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/1600\/8738\/files\/f2f4f79679f874e61a9c03a5945facd1_b61c20c2-f62a-48cb-a5b9-5f840fac901d.png?v=1794380586","url":"https:\/\/vandal.la\/products\/elements-of-brand-design-book-taschen","provider":"vandal_","version":"1.0","type":"link"}